Flora

Flora, one of the most loved Gucci icons, was born as a special commission for Princess Grace of Monaco in 1966. The princess had paid a visit to the Gucci store in Milan with Prince Ranier. Having bought a green “bamboo bag” Rodolfo Gucci insisted she selected a gift. When she relented she asked for a scarf. Rodolfo was distressed: he felt Gucci lacked one special enough for his distinguished guest. He immediately contacted the renowned illustrator Vittorio Accornero, to design the most beautiful floral scarf he could create. The next day Accornero returned with his painting: it was the “Flora”, a multicoloured flowered template that was destined for an unimaginably extended future.