THE GG

Guccio Gucci’s initials were first used in the early Sixties – as either single or double Gs – as squared-off fastenings for bags which were developed and made in Gucci’s own forge at the Via delle Caldaie in Florence. Transferred soon after into a diamond-shaped pattern woven into the best-selling cotton canvas luggage, the GG monogram transported the company’s fame, quite literally, around the globe in the much-photographed company of movie-stars, aristocrats and socialites.